How often do your clients tell you how much everyone loves their nails and asks where they have them done — only to have your clients end the story with how those same people who were desperate to get your contact info then say you’re too expensive?
I hope your clients are as fabulous as mine when they hear that. I love listening to my clients tell me how often they have that conversation and how disgusted they are with that response. Kinda tickles me inside to hear clients who are just as over it as I am.
Seriously. People are really starting to understand that not all salons are created equal and they’re starting to shop around for nail professionals they can trust and communicate with who will give them the nails they want. But then they discover that those professionals are going to cost more than wherever they’ve been going, so they opt out.
Then they keep seeing the work they love on other people and keep having the same conversation about how they need to find someone who doesn’t hurt them and who does awesome work, etc.
I’m glad more people are getting the hang of the “you get what you pay for” axiom. It’s keeping my book full and helping new techs establish rewarding careers in the industry. And little by little, it’s bringing balance back to the public perception of our end of the beauty business.
I just can’t help but shake my head that there are still so many people out there who want a better product and a better experience, but aren’t willing to pay the higher price.
“I’d like the Mercedes S Class please... it costs what?! My Hyundai didn’t cost near that much! That’s crazy. You shouldn’t be allowed to charge that much for a car!”
And so it goes, from cars, to clothes, to nails. Gotta love it.
| posted on Friday, May 03, 2013 11:32 AM