More

No Such Thing as Bad Publicity

A few days ago, a dear friend and fabulous fellow nail tech posted a link on Facebook. The link is to an article ... errr, blog? I'm not sure what to call it, but it's titled, "Is this the Worst Nail Trend Ever?" and it then proceeds to feature 25 photos of the ever-persistent "duckfoot" nail style.
 
Naturally, the friend who posted the link hates these nails, as do most of my colleagues from sea to shining sea and, if you visit the link and read the comments, you'll find that so do many of the people who have commented on the post.
 
I both love-to-hate as well as hate-to-love these nails. But I certainly don't feel as strongly as so many others do; it seems like people either loathe them or are willing to go to blows to defend them.
 
I shrug. I have opted to go with the flow and embrace any trend that brings clients to my book and nails to the forefront of fashion.
 
And I know that I am supposed to be appalled ... but I couldn't help but find myself squealing with delight at finding my own work in the #14 position with my Team Edward Twilight decal nails!
 
I immediately texted the client who is featured in that photo to tell her to check the link and let her know that she's famous. She is thrilled, although she did point out that her nails are the least flared of all those pictured.
 
I can't help it. I love the publicity.
 
And, I might point out, this is exactly the reason you want to watermark your photos! You never know where they'll end up and at least now anyone who sees those will be able to do a search for me by name. This is also why my new watermark has my URL on it. But that's another subject — I'm just bragging about the honor of being included in the "worst nail trend ever."
 

My Stupid Day

Today has been one of the most bizarre days in my career... starting with totally not recognizing my first client — whom I have known since she was 11, over 10 years ago. Seriously, she was over half an hour early for her appointment, sitting in the "ugly purple chair" in the hallway outside my door (the chair belongs to the neighboring massage therapist and I keep promising to replace it with a comely park bench...eventually) when I stepped off the elevator.
 
I saw the young woman sitting in the chair, but assumed she was waiting for said massage therapist — seeing as how A) she looked nothing like my client and B) I was not expecting my client for another half hour. So when she followed me into the salon as I unlocked the door, I couldn't help but squint at her and most indelicately inquire, "Ummm, who are you?" At which point she said, "Maggie? Are you serious?" in a most familiar voice and I was absolutely mortified that I actually, honestly did not recognize her!
 
Fortunately, she just laughed at me.
 
Once we got past the awkward reintroductions, we set about re-creating the design from the photo she brought me, which involved sculpting 3-D Hello Kitties and cupcakes.
 
In the midst of trying to find a suitable acrylic color to use for the base of the cupcake, a lovely and very classy-looking young woman walked into the salon. The first thing she said was, "Do you do nails here?"
 
Which seemed odd as I was rather obviously doing nails and the sign on the door rather clearly states that this is a nail salon. But I hear all kinds of strange things when people pop in unexpectedly, so I said in my most cheerful and professional voice that, yes, I do nails.
 
Then she asked me what kind of nails I do here.
 
This is not the first time I've been asked this. I find it a bizarre question and I'm never quite sure of how to answer. I mean, I guess people want to know if I do acrylic, or gel, or rockstar, or natural nails... but since she'd already mentioned she came in because she smelled the acrylic (which I found slightly insulting, as most people insist they don't smell my products in the hallway), I figured she already knew I did acrylic nails. So, despite my inclination to offer several sarcastic answers, I merely said — still all cheerful and professional — that I do all types of nails and I pointed out my photo albums and brochures. I suggested that she take a brochure, which has all my prices and services with descriptions, and that she could look through the photo albums to see examples of my work.
 
The lovely young woman leafed through the brochure and then asked me what I charged... No, she specifically asked, "How much does it cost to get your nails done here?" Which just seemed like odd wording for the question seeing as how I am obviously the only person that works in the whole room.
 
I answered that "Full sets start at $50 for basic pink-and-white and go up depending on the extent of the design work."
 
"How much for just pink?"
 
"It still starts at $50 — one color with polish takes the same amount of time and product as pink-and-white."
 
By this point, my client and I are sneaking peaks at each other with raised eyebrows. The woman's tone of voice made it obvious that she didn't just feel that my prices were high, but that they were unjustifiably high and she gave me the impression that she'd perhaps never heard of nail services costing so much.
 
But she didn't just say "thank you" and leave. She stood there, looking through my photo albums, like she was trying to process the information, or wanted to say something but couldn't think of what.
 
At this point, she's already insulted me. It's obvious that this is not a love connection. It's also obvious that she is not going to make an appointment. I have nothing to lose and I just could not contain my simple — and slightly belligerent — curiousity: "Are you used to going to the little shops where you just walk in?"
 
She blinked at me for a moment like she was translating what I'd just asked and replied, "You mean the places where you go get your nails done? Yes, I get my nails done all the time."
 
(She did not have her nails done.)
 
Now, am I wrong? Or does that seem like a weird thing to say when you're standing in a nail salon?
 
Then she says, "Why is it $50?"
 
???!!! Naturally, eight hours later I come up with the obvious retort that it's $50 because it's not $49... but at the time I think I blinked a few times as though it were my turn to do some interpreting.
 
I finally returned with: "Because I have 20 years of experience doing nails and I've managed to rack up a pretty impressive resume that represents a skill level that I believe warrants my prices."
 
I'm not entirely sure she even heard me. She just stood there, flipping through the photo albums.
 
I continued with my 3-D cupcake project, and eventually offered — in a lighthearted tone, a meager attempt to lighten the mood — "I don’t do cheap nails."
 
Now anyone who has ever suffered the sound of my voice might recall that I, apparently, have some sort of "adorable" speech impediment which results in people alternately asking me where my accent is from (I should sound like I'm from central California) or how long I wore a retainer (never — perfect teeth, no braces, no retainers) so it did not surprise me when this lady repeated what I said as the question, "You don't do 'keep' nails? What does that mean?"
 
So I patiently looked up from my cupcake project, made eye contact with her and careful annunciated, "CHeap nails, I don't do CHeap nails."
 
She squinted at me, and said, "Keep nails? You don't do Keep nails? K E E P?"
 
"No. Cheap, C H E A P. I don't do CHeap nails."
 
I kid you not, this woman furrowed her brow, and muttered, "whatever that means" while she went back to looking through my photo albums.
 
Seriously? "Whatever that means?!" I still haven't decided if she meant that didn't understand what cheap nails are or if she didn't understand what cheap meant... I'm of the opinion that literacy might have been an issue for her.
 
Eventually she asked me if I'd heard of a particular salon in town — which I had not. She then proceeded to tell me that the girl at this other salon does "stuff that looks just like these pictures" and that her price isn't as high.
 
Whatever that means.
 
Eventually, the lovely, young, classy-looking lady left.
 
I still don't know why this woman was on my floor of the building, I don't know what she expected from her visit to my salon, and I still don't know how to answer the question, "What kind of nails do you do?"
 
And I'm not at all sure why I'm supposed to care if someone else charges less than I do.
 

Drowning in It

But what a great way to go, right?
 
I'm talking about this explosion of nail art popularity, of course! Nail fashion and design is everywhere these days! From the amazing full couture styles that keep coming out of the nail industry to the strikingly simple DIY designs all over Pinterest — whether you (and your clients) like 'em long and extravagant or short and plain, there is a nail art design for it.
 
I love it. I love that everything is nail art now. Even the things that aren't really nail art are still some sort of nail style — whether it's the ombre manicure or a simple accent nail in a different color or glitter.
 
But it sure is making it hard to keep up!
 
I've always been good at being ahead of my clients when it comes to what's in in nails. But suddenly I find myself dizzy from trying to keep up with Facebook, Pinterest, a thousand nail art blogs, Tumblr — and no matter how much time I spend looking at nail art designs, it never fails that client after client comes in and introduces me to something new these days.
 
It kills me to not be able to keep on top of the trends — but with this many trends, who could hope to keep up with them all?
 
 
It doesn't matter to me how much work it is to keep up — I'm willing to spend my spare time looking at pictures of nails on the Internet if that's what I have to do! I may drown in all this nail art, but I am loving it!
 

An App for That

For the last 19 1/2 years I have been rather stubborn about not making confirmation calls. I am not a babysitter, and I firmly believe that if you aren't responsible enough to keep the appointments you make, then you have no business making appointments.
But the times, they do achange, don't they? I've made several mentions of my observations in changing cultural attitudes toward consumerism and, in particular, how those changes affect us.
An entire generation of clients has now grown up in a world where being able to walk in to any corner nail salon on a whim has been an option in nearly every town in the U.S.
I'm thrilled to see that — as I predicted over 10 years ago — many of those clients are coming around to realizing that there really is a difference in quality. And people of all ages, income levels, and lifestyles are putting forth the effort to find a good nail tech. And I truly do find, for the most part, that those clients desperately want to be good clients — they just never learned how. They learned to be the type of clients who go to the type of salons that don't care what type of clients they have. So when they find us, they find us with all the bad habits that walk-in, assembly-line-style salons allow and even encourage in their clientele.
It only makes sense: If you're business model is based on walk-in traffic, why would you ever expect your clients to plan in advance and make — and keep — appointments?
See? It's nobody's fault, really. But that's not what I was talking about...
Like I said, I have never offered confirmation calls. Or e-mails. Or texts. But at some point, you realize you have a lot of really great clients who would keep their appointments if they only remembered them. It can be hard to remember that other people don't live and die by their calendar the way I do.
So one thing that I discovered during my "I'll give it a whirl" time with the aforementioned Styleseat was that my clients really liked getting the text message reminders. And it helped reduce the "Oh! I forgot" no-shows to mere "Oh! I can't make it!" reschedules. But, as I mentioned, Styleseat and I are not a perfect match just yet. And so the search was on for an "app for that."
I didn't intend to turn my week's posting into a review party, but in case you're interested, I discovered apptoto — which syncs to my Google calendar and is reasonably priced compared to similar services I found.
Super cool.
 

Not Ready for Prime Time

I have been laying low on the drama horizon lately — totally out of the loop on what the latest grumbles are in the biz. So I just have to rant about things that are bugging me I guess. And today's winner? Style Seat. Or rather, Styleseat.com, I guess.
 
I don't even remember how I came across this site. In fact, I'm not sure it's a "site," maybe it's a "service." At any rate, for those who haven't heard of Styleseat yet, it's a pretty cool online booking site/service/system thingy... at least, it promises to be really cool. But it's been up and running and gaining speed for quite some time and as far as I can find, they still haven't addressed some of the key issues that need fixing.
 
I love that this online booking system has this awesome interface that gives you some nifty statistics once you start using it consistently. Like many of the other online booking apps out there, you open your account, fill out your profile, and enter in all your services, what they cost and how long they take. Then, when you start using their calendar, they give you stats like what percentage of your schedule is filled — so it'll tell you that you're 80% booked or 23% booked ... very cool. Plus, it'll also tell you what your projected income is based on the services that have been booked in your calendar.
 
Now that is some seriously cool and useful information. The system also does confirmation e-mails and text messages, and sends follow-up emails after the appointment. Seriously, there’s so much great about this site.
 
Except ... there is no way to schedule recurring appointments. So all those standing appointments you've worked so hard to set up over the years? You get to hand-enter every one of them. And the calendar does not sync with other calendars. Sync, don't sync [shrug] whatever— but there should be a way to import from an external calendar.
 
Our calendars are our lives, and every time we have to transcribe from one to another it opens up wormholes in the universe that allow appointments to disappear into parallel dimensions, never to be seen again. Not to mention, I have appointments in my calendar that are booked out until 20 years after I'll be dead — the magic of setting recurring events to "never end." I have loved the recurring event function of a digital calendar since I spent all that money on my first beloved Palm Pilot in 2004. Oh! How I loved that Palm calendar! Why hasn't anyone ever figured out that that was the perfect calendar?!
 
But seriously. Someone introduced a scheduling program for the beauty industry without a recurring event feature? And I'm not the only one who's impatiently waiting for it, so I don't understand why it hasn't been addressed by now.
 
And yes, these are the two tiny things that are big enough to keep me from using this as my primary booking system.
 
I continue to wait until they get around to actually introducing these features. The response to my e-mail assured me that they were in the works ... *yawn* ... that was months ago.
 
But, I do realize that I can be a mite stubborn about things like this, so although I wanted to gripe a little about how frustrating it is to have something that's so almost great and could be great with such little effort, I also wanted to share the find for anyone who hasn't found it themselves yet. It's really worth a looking into. Especially if you don't already have a full book or don't book more than a month in advance.
 

I Want the Zombie Virus Named After Me

I know I've discussed calling in sick before: We just can't do it. There's no one to cover for us most of the time; we don't get paid sick leave; and when you're really booked, it can be danged near impossible to reschedule clients within a reasonable time frame.
 
Consequently, most of us just don't get sick. And a little case of the sniffles isn't enough to keep us down.
 
Which really calls up a delicate double-edge hypocrisy about us: We want our clients to reschedule their appointments when they're sick because we don't appreciate being exposed to their cooties when most of us can't afford to risk getting sick, right? But most of us also continue to show up when we probably shouldn't.
 
I mostly go with the philosophy that I'm willing to be exposed to whatever they've got — I have a pretty good immune system and I'm willing to put it to the test. Which, I guess, has paid off since I've only had to cancel clients due to illness two — no three — times in 19 1/2 years.
 
Yep. Last week made my third time frantically rescheduling clients at the last moment because I just could not go on.
 
There's a point where you just have to concede that you are not fit to file. It didn't matter if my clients didn't care about how sick I was, there was no way I could work. So by four o'clock on Thursday afternoon (which happened to be my birthday too), I crawled home and into bed. Sore throat, headache, all over aches and fatigue, and feverish chills.
 
I slept till Saturday afternoon, when I dragged my blanket and pillow out to the living room and took a nap.
 
It occurred to me at one point that I might be Patient Zero for the Zombie Apocolypse. Even the BF said he hoped I wasn't coming down with "zombie."
 
Well, it looks like I made it and am back at work bushy-tailed if not entirely bright-eyed, dealing with the inevitable onslaught of rescheduling that always seems to greet me on Monday morning, as well as an overdue blog post, and six voicemails that need attention.
                                                    
I don't think I'm a zombie. But if that's what it comes down to, I'm really looking forward to the new virus getting named after me: Zombius Maggius? I think it has a certain ring to it. At least zombies don't get sick.
 

How to Annoy Your Nail Tech

Grumble grumble ... cursing under my breath ... grumble grumble ... grrrrrrr.
 
Don't pretend you've never had a client like this — the one who ought to be a great client. Takes excellent care of herself, into fashion, wants to be trendy, would absolutely die if her nails looked bad. Right?
 
And when you first meet her, you love her. Aside from fitting that ideal demographic you're looking for, she's also sweet. You get along. She's nice to you.
 
But soon the relationship goes sour. It takes exactly three appointments for you to fall out of love with her. Sure, she's still sweet and you still enjoy her company ... but as a client — what a headache!
 
First, no matter how meticulously you follow her instructions for how she wants her nails, she's never satisfied. Maybe that's because her personal life is a mess, so she's overcompensating for her lack of control in other areas by being absolutely unreasonable about the nails.
 
*Shrug* Whatever, I can handle picky.
 
But then there's the whole, "I love going to a 'real' nail lady. I love that you take appointments." And she does always book her next appointment before she leaves the salon... and then she calls a week later to reschedule it: "I forgot about my son's parent/teacher conference ..." "I forgot I have a meeting at work that day ..." "I have to go shopping with my sister ..." "I have a doctor's appointment that same time ..."
 
Always something, and not always something that seems like it's more important than her nails. But you reschedule her.
 
And then she calls the day before that appointment: "I forgot ... I can't do it then."
 
*Sigh*
 
I might still like this person, but it becomes readily apparent that this person is not a great client. And that's where I start losing my patience.
 
I can't accommodate constant rescheduling. If you want your services, then keep your appointment. And don't call me up and whine when you can't get back on the schedule for another week or more. And save your condescending tones when I return your call and you accuse me of "being so hard to get ahold of." Maybe it's because you texted me seven times on a Sunday and every text said, "Are you getting my texts?"
 
I totally understand that people need to reschedule sometimes— but rescheduling the same appointment four timesevery time — and then complaining because I'm not available at your beck and call 24/7 to accommodate you is a fast ticket to another nail tech.
 

Value Pricing

Yeah, I'm sorta on a pricing/value kick this week.
Even more important than setting the right prices is convincing customers that those prices represent a fair ratio of price to value for what they're getting.
I was listening to a radio show on my way to work the other day — which means I got to listen to about six minutes of the show — and they were discussing value and American consumerism. It seemed like a very interesting show but my commute isn't very long, so I only got a little of it before my brain was left to wander off on its own.
Thing is, we love a deal. We all want a great value at an amazing bargain. That is, "we" as consumers, which includes you and me. Which means that when you and I take ourselves out of the "we as consumers" equation, stand back, and look at "them, as consumers" from the "we, as businesses" perspective, it's in our best interest to draw from our own experiences and perceptions of the value-to-price issue as consumers.
Don't worry, that paragraph even confuses me a little.
Point is, I've been toying with notions of a major business revamp lately. I'll be totally redecorating the salon in another month or so (gotta find time,) and what better time to unveil a whole new pricing structure than in conjunction with a grand re-opening?
Except — as I mentioned previously  — I'm pretty OK with my prices right now. Part of me just wants to play with that whole price-to-value thing. Which is when I had this great idea: What if I just jack up the prices and then offer ridiculous discount and promotions all the time?
Everyone I know loves shopping at Kohl's. I'll be like them. Naturally, I'll offer my current regular clients some sort of "loyalty" card that will hold their prices at what they are paying currently. Then I'll blanket the Internets with coupons — 20% off one service, $15 off a full set, buy-one/get-one-half-off deals ... then I'll get my own app and people can get daily deals; book today and get XYZ deal of the day.
No one will ever pay full price. But everyone will feel like they’re getting an extraordinary deal because they aren't paying full price.
I wonder how this pricing structure would work? It's obviously working just fine for Kohl's.
 

Stuck in the Middle

Setting the right pricing for services is a non-stop nightmare. If I set my prices too low, I spend all my time defending my decisions to my colleagues. If I set them too high, I spend my time defending them to my clients.
 
Thing is, I've been doing nails a long time now, and I feel that I have accumulated an impressive list of achievements that warrants charging a premium price for my services — just because they're services by moi. On the other hand, I also have to take into account things like the local economy, my target audience, and my target audience's income, discretionary income, and personal spending habits.
 
And I have found that I really enjoy a clientele comprised of an eclectic mix of ages, races, career fields, personal styles, and income levels. Which means that I need to find a happy balance between prices that fit my level of experience and expertise and prices that are affordable — considered reasonable — by my preferred clientele.
 
For the most part, I'm comfortable with my prices. Sometimes I make the mistake of comparing myself to colleagues who command higher prices — sometimes for considerably less extensive work — and then I feel like a miserable loser and I find myself buying into all that, "You need to charge what you're worth" spiels that I don't really buy into. (Yes, you need to charge what you're worth, but not if you're worth considerably more than your market can bear.) But mostly, I'm comfortable with my prices.
 
But every time someone tells me that my prices are "so reasonable" or "cheaper than those walk-in places" (Really?! Well, OK, yeah, I guess, by the time you factor in the extra charges for cutting down, repairs, gel top coat, etc.), I feel a little sick to my stomach; occasionally downright insulted. And then someone else calls and tells me that I'm out of my mind for charging such high prices. Really? There's more than one tech in town charging $85 for rockstar backfills — it's not like I'm the most expensive!
 
Pricing is one of those issues that nobody seems to agree on and is very difficult to get just right. Ultimately, I try to set prices based on how much money I need, what I think is a reasonable income for my area, and what my preferred clientele is able — and willing — to pay. As long as I don't allow myself to get caught up in the peer pressure, I feel pretty good about it all.
 
It's just funny that I can be so insulted by one client who intends her comments to be complimentary when she tells me that my prices are "so reasonable" while the client who exclaims upon hearing what she owes me, "I've paid more for CRAP!" somehow not only makes me laugh, but makes me feel great that she loves her nails and doesn't mind paying for them.

Why I Think You're Going to Get Sued

I know. I say things like, "someone's going to get sued" and everyone jumps down my throat telling me that I'm exaggerating.
Fine. Get sued.
Somebody's going to, eventually. Might as well be you.
The thing is, people are scared of UV radiation. Probably because the average person doesn't understand what "radiation" means and they all associate it with nuclear bombs and 1950s mutant movies.
Then the dermatology field is spending thousands of dollars on advertising campaigns to terrify our population into hiding in their cellars and getting rickets.
We need sunlight, we will die without it. I'm not suggesting everyone slather themselves in cooking oil and lay naked in the sun until their skin is the same texture as beef jerky — that would be bad.
But we are becoming a paranoid culture on a lot of levels; this post is about the fear of UV radiation. Which mostly still comes from sunlight — but, as we all know, also comes from these expensive little boxes on our tables filled with light bulbs.
Whether we like it or not, whether the reports are accurate or not, whether the general public has the critical thinking skills to do the research for themselves and weigh the information — or not — there are increasing reports blaming our gel lamps for skin cancer.
And this is why YOU need to know that your LED gel lamps ARE UV lights. Because time and time again I am seeing people in our industry — conscientious, educated professionals who pride themselves on their commitment to a higher standard of skill levels and product knowledge — discussing gel lamp technology by differentiating between these light sources as being either "UV" or "LED."
We need to nip this habit in the bud now, and get our terms right. Otherwise we are no better than the NSS with their "solarnails" and "powder gel" services that so many of us feel are intentionally misleading.
What's going to happen? Someone, somewhere, is going to get a phone call from a prospective client who will be looking for someone who can do gel nails without putting their hand in "the lamp" because they are worried about UV light.
That someone/somewhere is then going to tell that prospective client that that someone/somewhere doesn't use "UV" lamps, their lamps are "LED" so it's all OK.
And then that client is going to end up with skin cancer on the backs of her hands anyway.
Sure, it'll probably be because she drives around with her hands on the top of her steering wheel all day — but she'll blame the light anyway. And her lawyer will call our "someone/somewhere" up and investigate the lamps, only to discover that they do emit UV radiation ... and then that someone/somewhere will be crying online because she's getting sued because she told her client that her lamps weren't UV.
I have seen Odyssey Nail Systems referring to traditional fluorescent lamps as "CFL" lamps — versus "LED" lamps — which is far more accurate, and I want to give them a big high-five for making a responsible designation for the technology that drives our UV lamps.
I propose we jump on this wagon now and start living up to our own standards as responsible, educated professionals.

« Older Posts