This week’s business building blog is an invitation to step outside your box. Setting limits on what you think you can do, sets limits on your business. Barry LaVaque found that his business specialty could encompass more than one thing. It is a wonderful process watching the nail subcategory grow at LaVaque and I hope you will enjoy growing it with me!
“Recently I had the pleasure of traveling across the country with Mirabella Beauty to promote the line at the Salon Centric shows. It was an exciting and excellent opportunity! (Thank you again John Maly!) Mirabella picked up the LaVaque Professional makeup tool line, adding it to their beautiful collection of cosmetics.
At one of the shows, it just so happened that the CND booth was across from the Mirabella booth. I noticed they were mixing CND Additives on circular cotton pads. They also didn’t have a means of scooping out the additive from the container.
I offered the CND educator a makeup thumb palette and a makeup spatula with spoon. Instantly her life became easier. She could scoop up additives, mix them, and drop the color on her palette. Dozens of nail techs started walking across the aisle to purchase makeup palettes and spatulas for nail application.
Now, LaVaque Professional is working with CND educators around the world, especially with CND education ambassador Holly Schippers, who says, “The spatulas are genius in design with their scoop end, and I’m not sure how I’ve lived without the thumb palette! I enjoy how much easier it makes my life.” Since that show we have put together the FingerNailFixer combo, endorsed by Holly herself.
A Nail Tools section has now been added to our website at www.lavaqueprofessional.com . The next great idea to make your life easier may be just around the corner — or right across the aisle.
| posted on Thursday, February 28, 2013 11:50 AM