Tweezerman has partnered with professional alpine skier and Olympic gold medalist Lindsey Vonn as the beauty tool manufacturer’s new Brand Ambassador for North America. Von will collaborate with Tweezerman for various marketing activities throughout the year, including Tweezerman’s very first TV commercial and digital campaign.
“We are very proud to have worked with Lindsey Vonn because like Lindsey, Tweezerman always strives to be the best of the best and second best is never good enough for us”, says Dr. Conny Wittke, CEO and President of Tweezerman International. “Our very first commercial featuring Lindsey Vonn perfectly embodies what we are all about: preparation, precision and performance.”
A new microsite (www.tweezerman.com/lindseyvonn) profiles some of Vonn’s favorite items including the Slant Tweezer, Point Tweezer, ProCurl Lash Curle, Luxe Edition Cyrstal Slant Tweezer (that’s my favorite too!), and new LED Lighted 15x Magnifying Mirror. It also includes exclusive behind-the-scenes videos and beauty tips from the most decorated alpine skier in American history.
“I am very excited about the cooperation with Tweezerman because when it comes to beauty tools, Tweezerman is my only choice“, Ms. Vonn states. “In my profession, preparation, precision and performance are everything and I need top quality precision tools to get me to the finish line on and off the slopes.”
| posted on Friday, February 01, 2013 8:57 AM