Even though Breast Cancer Awareness Month doesn’t start for another 19 days, it’s not too early to start thinking about how you can help in the fight against breast cancer.
OPI has launched its limited-edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure in its promise to save lives and end breast cancer forever. The 2011 Pink of Hearts edition will follow in the footsteps of its namesake nail lacquers in raising awareness of breast cancer for the fifth year in a row during the months of September and October. Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.
Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness. OPI will also be making its annual donation of $25,000 to Komen for the Cure.
“We are continuing to support Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women. The organization’s dedication to this cause is unwavering,” says Suzi Weiss-Fischmann, OPI executive VP and artistic director. “By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
Beauty for Good spotlights beauty products, services, and events that benefit a good cause. To be considered for this column, leave a comment below or e-mail details to features editor Judy at Judy.Lessin[at]bobit.com.
| posted on Monday, September 12, 2011 11:52 AM