Meet Two Nail Bloggers

We’re still catching up from Cosmoprof in Las Vegas and we’ll be posting more info on all the new products and happenings soon, but I wanted to share a quick photo.
 
This is Melissa Osburn and Michelle Mismas. They are part of a growing number of non-industry beauty bloggers who are obsessed (I mean that in the best possible way!) with all things nails. The two met up for the first time at Cosmoprof and were giddy with excitement at meeting all their favorite nail company bigwigs and sampling some of the new brush on gel polishes.
 
Melissa has been running The Daily Nail since last October, when she vowed to do a different nail art design on her nails EVERY DAY for a year. I know we have a daily nail art blog (blogs.nailsmag.com/365nailart) but we run nail art from a whole lot of different nail techs. Melissa is actually coming up with super cute and interesting nail art designs every day. And she’s not even a trained nail tech. She’s just doing it for fun.
 
Michelle is the self-proclaimed “lacquer fanatic” behind All Lacquered Up, a blog devoted to reviewing the latest polish collections. Her site is characterized by showcasing the polish swatches on her nails and she often comes up with unique layering techniques and nail color trends. She’s even named polishes for Barielle and Rescue Beauty Lounge.
 
Check both of their blogs out. I think you’ll like them. Thanks for stopping by the booth ladies! And keep up the good work.
 
— Hannah

Get Buzz for Your Product Line

Lots of nail techs have created their own product lines and if you’re one of them, then The Spa Buzz has an opportunity for you to get your brand in front of beauty decision-makers at one of its regional networking events.
 
For the first time, The Spa Buzz, a professional and consumer spa company that hosts networking events (happy hours, speaker series, mixers, etc.) around the country, is launching a "Is Your Brand Buzzworthy?" contest. The contest asks entrants to pitch your spa product and explain the background behind it. You can include video, pictures, testimonials, etc. in your submission. Your entry doesn’t have to be mass produced, but, if chosen, you will have to supply 100 samples of your product, which will be placed in a Buzzworthy gift bag. "The Spa Buzz has always focused on connecting spa professionals together. We are excited to branch out with this contest and make connections not only between professionals, but also with consumers. This contest is all about finding the hidden gems in the spa industry and will be a great way to introduce these emerging brands to the public," says Kristi Konieczny, The Spa Buzz founder.
 
The winner gets a sponsorship (valued at $2,500) at The Spa Buzz networking event of her choice. (Previous cities that have hosted The Spa Buzz events include Los Angeles, New York, Orlando, Seattle, Vancouver, Miami, Chicago, and more.) At the networking event, your product will be spotlighted, you’ll meet with movers and shakers of the spa industry, and your product will be featured on The Spa Buzz website. Previous companies that have sponsored The Spa Buzz events include Sparitual, Ageless Esthetics, and Xpress Smile.
 
For complete contest rules, visit www.facebook.com/thespabuzz, and click on the “Contest!” tab.
 
—Sree

Take Care of Your Most Valuable Resources

I receive an e-newsletter periodically from the National Association of Eco-Friendly Salons & Spas. Usually it contains interesting ideas for greening your salon, but in the latest edition founder Tamara Jercha talked about how look after and nurture a salon’s most valuable resource — its personnel.

 

“The definition of a sustainable salon/spa business is one that creates profits while protecting the environment and improving the lives of those with whom it interacts” says Jercha. “Economic growth and financial success are important and provide significant benefits to individuals and society as a whole. But other human values are also important.”

 

Jercha offers the following tips to help improve employer/employee relations, increase productivity, and decrease employee turnover:

 

• Become a salary-based employer, thereby helping techs and stylists to put stability into their personal lives.

 

• Hold paid monthly or quarterly meetings to engage employees in the process of producing effective business strategies, and to discuss what is and is not working.

 

• Engage outside speakers to visit meetings occasionally, to educate your staff about subjects outside of the industry such as finance, interior design, healthy cooking, and self-improvement.

 

• Encourage your staff to take pride of ownership through profit-sharing.

 

• Confine conversation in public areas to the guests’ needs and promote salon spirit.

 

• Discourage gossip about other employees and guests. Lead by example, don’t do it.

 

• Always invest in education for yourself and your employees.

 

• Post a clear and positive mission statement in full view of staff and guests.

 

“There are many practices in place for creating successful employer/employee relationships. Always be open to learning and sharing ideas,” say Jercha.

— Judy

On My Mind: I'm So Excited...

I just returned from a trip back east where I attended Premiere Orlando and visited salons in Orlando and Charlotte, N.C. And I walked away feeling great about the nail industry. I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.
 
Here are five reasons why I’m so excited after my recent trip:
 
1. Nail salons are BUSY. I visited A Totally Unique Nail Boutique in Palm Harbor, Fla., and it was the kind of high-energy nail salon where you want to hang out even when you aren’t getting your nails done. Salon owner Heather Goodwin has created a “Cheers”-like atmosphere where “everybody knows your name.” On the Friday I was there, it was bustling (see my On the Road on page 46). In Charlotte, my mom and I went to Polished Nail Bar & Spa. Owner Sonny Kim and his wife Haley just opened their third location in the Queen City. The newest salon has 24 pedicure chairs — and they planned and opened it in the midst of one of the worst economic years in recent history. All three locations are thriving.
 
2. People are more OPTIMISTIC. When I talked to people at the show about business (both on the salon side and the manufacturer side), the conversation was more upbeat and positive. The doom and gloom from last year has dissipated and there is a renewed energy about the future of our industry. That coupled with more positive consumer press (The New York Times, The Wall Street Journal, and “The Today Show” have all covered the craze about the new gel-polish hybrid nail colors like CND’s Shellac and Hand & Nail Harmony’s Gelish) is helping to revitalize nail enhancements and allowing nail techs to charge more for services.
 
3. The show was HUGE. Premiere is always a big show (there were literally more than 50 aisles packed with professional manufacturers), and this year was no exception. All the major hair and nail companies were in attendance, and there were very few “swap meet”-type, non-professional booths. It’s a good show with high-quality products, and it’s proven by the number of companies who exhibit there and the number of salon professionals who travel just to come to the show.
 
4. Nail tech attendance was GREAT. We sold a ton of new subscriptions, renewed a bunch more, and got to talk to so many nail professionals. Sunday was so busy many of the manufacturers we talked to were selling out of products and having to call local distributors to bring more down. Everywhere demos were being offered, people flocked. Rock star toenails (and fingernails) are still drawing huge crowds. There was a hunger for cool new products and the education to back them up.
 
5. The BeautyTech Networking BBQ was PACKED. More than 200 people bought tickets to attend the event that was co-produced by BeautyTech and NAILS, and sponsored by Action Bag & Display, China Glaze, Dashing Diva, Green Apple Aprons, Hand & Nail Harmony, Light Elegance, Minx, Nubar, and Orly Instant Nail Art. Everyone was happy to be there and meet their fellow techs — from the newbies to the 20-year veterans. There were great prizes, great conversations, and great friendships renewed and made. It was fun to actually meet so many of you I’ve only known through e-mail, phone, and Facebook.
 
All in all, I’d say it was a great trip and we’ve got good things to look forward to in the months to come. I hope you’re all as excited as I am about where the industry is headed, and my goal with the magazine is to bring you that excitement even if you weren’t able to feel it firsthand.
 
— Hannah

Would You Wear This?

In recent years, we’ve been applauding the fact that nails have been gaining clout on fashion runways. Nowadays savvy clothing designers often loop in nail professionals at the beginning stages of the fashion show process, letting the nail designer collaborate directly with the clothing designer and the hair and make-up teams. Yet still, we nail enthusiasts have always had to concede that, of course, the couture garments themselves must take center stage…until now.

 

At Rosemount Australian Fashion Week 2010, clothing designers Anna Plunkett and Luke Sales of Romance Was Born turned the nails themselves into the garments. That’s right — not satisfied with using just nail tips just on the models’ hands and feet, the duo requested more than 2,000 hand-painted CND Formation nail tips to incorporate into the actual apparel. The nail tips were polished in CND Blackjack, Raisin In The Sun, Green Scene, Gold Chrome, Silver Chrome, Eclectic Purple, Blueberry Whip, Tutu, Emerald Shimmer, and Gold Sparkle. Each tip had a hole drilled into the base so that they could be sewn onto a one-off couture piece. The majority of the tips were incorporated in one of the characters, aptly named “Nail Slut” (shown). Other tips were used to create jewelry and headdresses.

 

In addition, Romance Was Born also used 20 unique embellished nails by CND to create a nail scale fabric print that was used throughout its Spring/Summer collection for items like boots, dresses, jeans, hats, and shorts. “The print looks like scales and armor,” says CND co-founder and style director Jan Arnold. “The backstory is that the designers called Ellie and Danelle at Pacific Nail and Beauty and asked if they could decorate a couple thousand nail tips with gem-toned colors and adorn them in crystals and chains. The nails were done and sent, and the designers then lined up the tips and had them photographed and finally converted the photo into a custom fabric for jeans, jersey tops shorts and dresses! It’s simply the most creative use of nails I’ve ever seen! You just don’t meet true artists like this very often…so visionary and creative!”

 

To see more than 40 other nail photos from Fashion Week, visit NAILS photo gallery Fall 2010 Nail Trends from Fashion Week.

 

—Sree

Iowa Requires Sterilization for Cuticle Nippers

Earlier this year, Iowa mandated the autoclaving of certain implements in the salon. As of March, cuticle nippers (along with tweezers and comedone extractors) must be sterilized by steam, dry heat, or other sterilization equipment.

 

The regulations read as follows:

 

645—63.15(157) Sterilizing instruments. Before use upon a patron in schools and salons, cuticle nippers, tweezers, and comedone extractors shall first be cleaned with detergent and water and then sterilized by one of the following methods:

1. Steam sterilizer, registered and listed with the FDA and used according to the manufacturer’s instructions;

2. Dry heat sterilizer, registered and listed with the FDA and used according to the manufacturer’s instructions; or

3. Sterilization equipment, calibrated to ensure that it reaches the temperature required by the manufacturer’s instructions.

 

Several years ago, Texas became the first state to require the use of autoclaves to sterilize all metal manicuring and pedicuring instruments, including pushers, files, cuticle nippers, scissors, tweezers, nail clippers, and electric file bits.

 

— Judy

 

Lindsay Lohan Tells Judge How She Really Feels...On Her Nails

Lindsay Lohan...blah...blah...blah...I'm sure you're all as tired as I am hearing about her. But then I start seeing all over the Internet and news outlets how she was sending a "subliminal" message to the judge...on her fingernails.

While in court on Tuesday to find out if she had indeed violated her probation (for two DUIs, cocaine posession, and reckless driving, I might add), Lohan was sporting a not-so-ladylike message on her middle finger. Her airbrushed nails were multi-colored and her middle finger had the words "f*** u" stenciled on in small letters. Classy.

And while we're on the subject of her manicure, whoever did her nails should be fired. Those cuticles were dry and messy.

(Source: CNN)

Hannah

Good Morning America Goes the Scare Tactic Route

Well, we’ve got another scare tactic story in the national media on our hands. And this time I’m not up in arms about the story not having its facts straight. Rather, the story of a woman who had an admittedly bad experience is now overshadowing what was a nice run of good press the industry has had latterly about soak-off gels.
 
If you haven’t heard the story, Jane Ubell-Meyer went to a salon to get what she thought was a gel manicure. During the course of the service, the nail technician cut her with an electric file and then dipped the finger in a powder. She ended up with extreme pain and nerve damage.
 
 
Yes, it’s awful what happened to Ubell-Meyer. And yes, the nerve damage very well could have been caused by a cut in her skin and the nail product getting into her system, thus causing nerve damage. But the focus should NOT be on the fact that gel nails are bad or gel nails caused this problem.
 
In my opinion (I have not talked to or seen this client, nor have I talked to her doctors), if the problem stems from a visit to the nail salon, it would be due to technician error. Unskilled techs using electric files and nail technicians marketing something as a gel (in this case, glue and powder) that is actually not are the real problem here.
 
The warning signs they listed at the end of the piece were all good points to make. I think we’d make most of them ourselves. (Unmarked containers, skin is cut, or skin or nails hurt — these are all valid reasons not to go to a salon. Strong odor, sterilizes implements, gels soak off quickly — these are all a little more debatable for me. A lot of acrylics have a strong odor, disinfecting is required, not sterilizing, and traditional hard gels don’t necessarily soak off quickly.)
 
I guess I just wish the focus was a little less on “The Dangers of Fake Gel Manicures” and more on make sure you go to a good salon. I also wish they would have pointed out “what makes a good salon” rather than just pointing out the bad things to look out for. It’s always so negative when it comes to dealing with our industry. When the doctor doing liposuction out of his garage with a vacuum cleaner made the news, the story was on bad doctors, not the problems with liposuction. It should be the same with Ubell-Meyer’s case. The nail tech and/or salon should be blamed, and not gel nails or any nail service for that matter.
 
I think Pattie Yankee (who was just out here to do a cover for NAILS) did a good job on Good Morning America explaining what a gel service entails and pointing out that it was probably the technician’s fault.
 
Here are two good pieces I wish the consumer media would read:
 
1. What to Look for in a Nail Salon (from the INTA and NMC)
 
2. How to Choose a Quality Nail Salon (a little bit older, but still very useful)
 
The poor client is in constant pain and she’s had to see so many doctors with no real cure in sight, but let’s put the blame on the offending technician and salon, not the type of product (especially when it wasn’t even a gel to begin with).
 
— Hannah

Cosmoprof Eurasia

Reports coming in from Beauty Eurasia Cosmoprof in Istanbul, Turkey, show it was a successful show this year. With more than 20,000 visitors (up 15% from last year), attendees came from more than 80 countries including Iran, Bulgaria, Syria, Iraq, Italy, Greece, Lebanon, Saudi Arabia, Jordan, Libya, Germany, Russia, U.A.E, Ukraine, Morocco, Egypt, Macedonia, Romania, Turkmenistan, Kuwait, Tunisia, Serbia, and the Netherlands.

 

With 252 exhibitors, the response has been that the show garnered healthy interest from the big European industry players. Show organizers expect an increase in European participation in the coming years and hope to see them represent a growing share of the exhibiting companies as the show continues.

 

“Given the success of this year, in the future we hope to expand the presence of professionals from European countries such as France, Spain, Germany, England, and even the United States, making it a real process of internationalization,” said Aureliana De Sanctis, CEO of SoGeCos SpA.

 

And Mahmut ER, president of the company Ipekyolu said “BeautyEurasia is a well-established event that has taken place for six years but this year ends with a note of particular satisfaction. The growth in terms of exhibition area and such increased visitors is a clear sign that the partnership was the right move. The know-how of Cosmoprof has enabled this growth and will certainly be the engine for the development of the beauty business in the region.”

 

For more information about the next show, scheduled June 16-18, 2011, visit, beautyeurasia.com.

— Tim

NAILS Wins Again!

Last month, NAILS was honored to win another Maggie Award from the Western Publications Association. This year we won for Best How-To Article/Trade for March 2009's "The Nitty Gritty Guide to Marketing Your Salon." This year's win brings our Maggie Awards to a grand total of 23 and we couldn't be happier! Congrats to the whole team for an outstanding effort year after year.  

Left to right: Associate Editor Tim Crowley, Art Director Danielle Parisi, Managing Editor Sree Roy, Publisher Cyndy Drummey, Associate Art Director Ajay Peckham, Production Manager Carla Benavidez, Associate Publisher/Editor Hannah Lee, Graphic Designer Kim Pham.

« Older Posts