Lady Gaga’s Acrylic Nail For Sale to the Highest Bidder (Bids Top $800 So Far)


Lady Gaga’s misfortune at losing a nail during a Dublin performance may mean big bucks to an online auction house.

An embellished black-and-gold acrylic nail that was personally worn by Lady Gaga during The Born This Way Ball tour is being auctioned off at Picollecta.com, an online picture sharing community for collectors. Bidding is already at £550 (about $835), with the site indicating the reserve has not yet been met.

Designed by New York-based nail tech Aya Fukuda,  the nail was recovered from the Aviva Stadium stage in Dublin on September 15 by a crew member after Lady Gaga finished her performance.

The nail is accompanied by a photograph of Lady Gaga on stage, clearly showing her missing the acrylic nail from the little finger of her left hand and a second photograph showing Gaga wearing the same acrylic nails at the launch of her perfume in New York the night before her Dublin performance.

A letter of provenance from the seller says how he obtained the item: “As I was about to start work I noticed an object on the floor of the stage, which at first I thought was a guitar plectrum. When I picked it up, I saw it was an acrylic nail.”

I am so curious to see the value the market places on this distinctive celebrity nail art design (and am wondering how the buyer will display the item — not by gluing it onto her own nail, I hope!).

Want in on the auction? You’ve got until May 30 to place your bid.

—Sree

Unlock CND’s Secret Pinboard


Are you attending Premiere Orlando? CND is getting nail pros pumped up and ready for the event by using its Pinterest account. CND is curating a secret pinboard with images of products that will be for sale at the show, flyers for workshops, information about the booth, and some additional promotional information. The big reveal of what exactly is on this board will come on May 27. From now until the 27th, CND is posting clues about what to expect on its Facebook and Twitter accounts. Curious followers can like, re-pin, and comment on these images with the hashtag #UnlockCNDSecretPinboard, fueling the anticipation for the 27th. CND has a pinboard for all the clues, which you can find here. Share in the excitement by visiting CND’s Facebook and Pinterest accounts.

Beth

Women 3X More Likely to Get a Salon Gel Manicure Than to Buy An At-Home Kit, The NPD Group Says

Women are about three times more likely to purchase a professional gel manicure at a salon than they are to buy a gel kit for use at home, according to a recent study from global information provider The NPD Group. I expect this is welcome news for those professionals who are becoming alarmed at the proliferation of at-home gels and UV lamps at mass market retailers.


Indeed, in the past year, women spent an average of $204 for salon services, which is almost six times more than what they spent on at-home products, says the report (The NPD Group’s Nail Care & Polish Consumer Report, March 2013). Women aged 55 and over spent the most on professional nail services in the past year, the report finds.

However, I was personally surprised to find that 70% of women don’t agree with the idea that nail care products offered in salons are better than at-home nail products. Also surprising is that more than 60% of nail product/service buyers said that as long as they get the color they want, they don’t pay attention to the brand.

“So, why do women continue to go to salons? They are winning on look and luxury — it’s the feeling of being pampered, and the end result that attracts today’s nail care consumer, feeling their nails look better, or ‘more polished,’ and last longer,” says Karen Grant, vice president and global industry analyst, The NPD Group, in a press release.

For those who opted for either more frequent at-home nail care, or less frequent salon visits, financial reasons, including the desire to save money, were the most likely cited factor. “This dynamic and do-it-yourself trend helps position the nail care category quite well to continue growing even in times of economic uncertainty,” Grant says.
        
“Whether the woman opts to do it herself or go the salon route, nail care has an option to appeal to every age of woman. Getting a pulse check on the nail consumer is so very important right now. At this moment in time, nails are still a blue sky white canvas opportunity. We are just scratching the surface,” Grant says.

—Sree

Katy Perry Dons Patricia Nail Lacquer, Nail Veils, and CND Additives


Last year, I wrote an article about how more and more licensed nail techs are launching their own consumer product lines — a business-savvy move in light of the booming category.

I’m thrilled to hear that one entrepreneur I interviewed for the article, celebrity tech Patricia Yankee, recently applied her very own nail polish — dubbed Patricia Couture Nail Lacquer and available at Ricky’s — onto singer-songwriter Katy Perry’s adventurous digits, not just once but on two separate occasions.

For the launch of Perry’s new perfume (shown at top), Yankee says, “I used by Patricia Nail Lacquer in Ransom with Nail Veils accents and genuine ruby embellishments. I worked closely with Su Laing from Nail Veils to get the exact look to match Katy's perfume bottle.”


For the Met-Ball, Yankee used Patricia Couture Nail Lacquer in Diadem, plus CND Additives, layers of foil, and antique rubies.

Congratulations, Pattie, on making your product launch dreams come true!

—Sree

Rock Nicole Richie’s Punk Polish

Photo from Instagram

My Forbidden Love

We shared pictures of Nicole Richie’s nail art done by Kimmie Kyees for Monday’s Met Gala. Now you too can create this Gelish manicure befitting the punk theme. Kyees chose Gelish’s My Forbidden Love as the base and Orly Luxe for the moons to create an “opulent edge.”  “Nicole had so many gorgeous accessories on, I wanted to make sure her manicure stood out,” adds Kyees. Here’s how to recreate the look:

·        > Gently push back the cuticle and shape the nail.

·        > Lightly buff the surface of the nail plate.

·        > Cleanse the nail with a lint free wipe and Gelish Nail Surface Cleanse to remove any dust and excess moisture.

> Apply a thin coat of Gelish pH Bond and cap the free edge.

> Apply a thin coat of Gelish Foundation and cap the free edge. Cure in Gelish 18G LED for five seconds.

> Apply a thin coat of Gelish My Forbidden Love and cap the free edge. Cure in the Gelish 18G LED for 30 seconds.

> Apply a second coat of Gelish My Forbidden Love and cap the free edge. Cure in the Gelish 18G LED for 30 seconds.

> Using Gelish Allure and a clean nail art brush, create a heart-shaped design at the base of the nail near the cuticle area. Cure in the Gelish 18G LED for 30 seconds.

> Apply a second coat of Gelish Allure to the area of the design. Cure in Gelish 18G LED for 30 seconds.

> Apply a thin coat of Gelish Top It Off and cap the free edge. Cure in the Gelish 18G LED for 30 seconds.

> Remove tacky residue with Gelish Nail Surface Cleanse and a lint-free wipe.

> Massage Gelish Nourish Cuticle Oil into skin surrounding nail plate. 

— Beth


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Nail Art Goes Punk for Met Gala

The Metropolitan Museum of Art is the annual site of fashion’s biggest night of the year: the Costume Institute Gala. This year’s theme was Punk: Chaos to Couture. As celebrities and designers walked the red carpet adorned in studs and safety pins, we were happy to see that their nail art reflected the theme as well. Here’s a look at the nail art that went viral:

Sienna Miller’s skull encrusted pedicure and spiked manicure rocked Deborah Lippmann’s Fade to Black.


Olivia Wilde paired Fade to Black with Deborah Lippmann’s Amazing Grace for a punk rock French manicure.


Cara Delevingne also chose Fade to Black with a silver skull and cone stud.


 Nichole Richie’s gold and red nail art won our hearts.


 Blake Lively wore black and white jeweled nail art.


Rosie Huntington Whitely went for a black to white gradient.

 

Manicurist Katie Jane Hughes and Emmy Rossum used Butter London and lace from her dress to create this blinged out mani.


— Beth

Gelish to Host Training Sessions Post Premiere Orlando


If you're planning on attending Premiere in June and want to stay on for more education, Gelish is hosting a two-day training session immediately after the show on June 4 and 5.

Entitled "Skills That Thrill," the session will feature classes on nail art and design techniques led by top Hand & Nail Harmony educators including: MaeLing Parrish, dean of education; Sandy Combs, regional education manager; and Ghenna Gonzalez, director of education.

"These workshops will help you learn the basics in color and design, which in turn will let you stretch your imagination and expand your designing abilities," says Parrish.

Each technique demonstrated by the educators is designed to translate into the salon from acrylic inlays to mixed media designs to wet-on-wet blending techniques.

For both classes, the cost is $225. Sign up at least 30 days prior to the event to receive a $25 discount. Individual classes are priced at $125. Register now at gelishskillsthatthrill.com.

Skills That Thrill sessions will take place at the Rosen Plaza Hotel in Orlando, Fla.

--Brittni

French Agency Recommends Regulations for Fish Pedicures


I haven’t seen fish pedicures in the news for a while in the U.S., but apparently they are gaining popularity in France. A French agency for occupational health and safety is calling for “strictly regulating” the service to prevent the risk of infection to users and professionals, the agency, ANSES, said in a news release.

As a growing import from Asia and the Middle East, an increasing number of establishments in France are offering the pedicure, in which clients place their feet into a tub containing small carp that eat away dead skin. In France, fish pedicures are not governed by any specific health regulations. ANSES was asked by the French Ministry of Health to carry out a risk assessment on the possible transmission of diseases via fish or the water.

In its appraisal, ANSES made the following assertions:

> Since 2010, fish pedicures have become increasingly available in Europe. “It’s not possible to determine the extent of this practice in France with any precision but it would seem that several hundred establishments offer fish pedicures,” ANSES says, of which only a few dozen satisfy the applicable legal requirements for the protection of animals in captivity.
> Cases of bacterial infection linked to fish-keeping and fish pedicures have been described.
> There is little information available about the quality of the water in establishments practicing fish pedicures and no data specifically about the presence and prevalence of pathogenic micro-organisms in the fish sold in France.
> It is not possible to keep the water adequately disinfected in tanks used for fish pedicures, as this would kill the fish present.
> There is a higher risk of infection with certain groups of users (diabetics, the immune-compromised, users with dermal lesions on the feet).
> People with excessively thick skin (hyperkeratosis), sometimes caused by mycoses, may be especially drawn to fish pedicures, therefore increasing both the risk for these individuals who suffer from higher sensitivity to infection, and the risk of water contamination in general due to their mycoses. 

ANSES deems it necessary to regulate fish pedicure practices with suitable provisions to ensure:
> that fish pedicure tanks contain water that guarantees protection of users against the risk of infection
> admission procedures and user hygiene, with the hygiene of the establishment being under the responsibility of qualified personnel
> both inspection and self-monitoring of the facilities and their operation, in terms of water quality in the tanks and the general hygiene of the establishment
> mandatory traceability of batches and health inspections of the fish
> objective public information about the potential risks of this practice
> information for personnel, including temporary staff, trainees, and the staff of outside companies working within the establishment, on the risks of infection, especially by multiple antibiotic-resistant strains of bacteria, and the need to comply with workplace hygiene rules
> training for the personnel of these establishments to ensure their safety and that of users

—Sree

Tat'z Nail'z Nail Art Printer Launch Event


Is a machine the future of nail art?


Last night, I attended a West Coast launch event for Tat’z Nail’z, a nail art printer that literally prints a completed design onto your nail (that’s my  machine-printed design in the pic). The event was geared toward nail salon owners and managers, with the idea being that you could offer a quick nail art upsell to your clients — who could peruse through the design look book while getting their mani-pedi. The machine is pre-loaded with 3,000 designs.


I certainly don’t think it’ll replace handpainted nail art, but I do think it would be fun gimmick for a salon party. And I have to admit, the machine had some cool features.


Because it has a camera on the front, you can snap a photo of anything and put it on your nails. One of the attendees snapped a photo of the striped pattern of her dress, then had it printed on her nail. Others were putting their smiling faces in front of the camera and donning them on their digits.


In addition to the 3,000 images you can change the shape of each of the designs to create even more options. For instance, here’s a page of designs that I turned into the shape of a Christmas tree. You can see some of the other shape options on the left.


If you want 10 nails that are complementary, but not identical, then use one of the pre-loaded big pictures (or upload your own with a USB drive) and simply select a part of the picture for each nail. Maybe you want a bird for one nail and a branch for another.


Preprinted nail designs on tips are a retail option with Tat’z.

The machine is available for either purchase or lease. Watch the promotional video here. I’m curious to see if and how it will take off in salons.

—Sree

NAILS Has the Best Website and Best Social Media Presence, WPA Says


The NAILS graphics, editorial, and sales staffs enjoying themselves after two Maggie Award wins. Back row: Kim Pham, Michelle Mullen, Danielle Parisi, Cyndy Drummey, Hannah Lee; front row: Yuiko Sugino, Tim Crowley, Beth Livesay, Sree Roy (not pictured: Judy Lessin, Mary Baughman)

There are a lot of things I love about working at NAILS Magazine. Among them, our drive for excellence across all aspects of NAILS -- from the website to events to every page of every issue of the monthly magazine.

On Friday, NAILS was recognized for our excellence in two big ways at the annual Maggie Awards banquet. Hosted by the Western Publications Association (WPA), the 62nd Annual Maggie Awards recognized the "West's Best" in both print and electronic publishing. The 2013 Maggie Awards drew more than 1,200 entries from 24 states west of the Mississippi River (NAILS is based in Torrance, Calif.) 


Editor Hannah Lee and lead software developer Miljan Mihajlovic accept the award for Best Web Publication/Trade.

At this prestigious competition, we won for Best Web Publication/Trade for www.nailsmag.com. It's really amazing to be awarded a prize for having the best website of any trade magazine in the West!


Editorial staffers Sree Roy, Beth Livesay, Hannah Lee, and Kim Pham flank web developers Miljan Mihajlovic and David Broyles, as we're all smiles after winning the award for Best Social Media.

We also won for having the best social media presence. Considering how many publications have huge followings on Facebook, Twitter, Pinterest, Instagram, and other social media sites, this was also a wonderful honor. Our Nail Art Gallery site is a huge part of our social media presence and a great way for artists to network online, so if you haven't joined the free site yet, I highly encourage you to do so.


We celebrated with other Maggie-nominated magazines that are also owned by our parent company.

We're also lucky here at NAILS to work in a building with other great magazines produced by our parent company Bobit Business Media. Several of our sister publications were finalists at the Maggies, and we congratulate them as well.

--Sree

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