Practicing your pre-book offerings now is a great way to increase your pre-holiday service sales. It also makes that offering a very smooth one come the holiday season when it can most increase your books and help you be successful in managing the time you are in the salon. This can translate into a significant increase in your income, while getting you into a great habit of asking for that pre-book all of the time.
By explaining the reasons why the clients should reserve their next appointment time and when they should come in, you are working more efficiently and can plan for your day much more effectively. This helps you to also make other service offerings. When you are booking a manicure, for example, you can ask if the guest would like to also get her toes done at the same time. If she is having a pedicure service done then you can ask about a manicure service. It is a fabulous way to get a guest to begin thinking about having both services done at the same time and booking those appointments in advance.
This technique is very successful for us in our salon. It has allowed us to better serve our guests’ needs by suggesting the services that they need to have done to maintain their healthy nails, hands, and feet, as well as having the best choice of times to reserve their service. It also helps us to have a full book without the large gaps in our day that we would have had otherwise, just waiting on the guest to call us or walk in for their services.
Pre-book offerings, done as Jill mentions, are a great strategy that helps you to work smarter, not harder, and it is a very powerful way to change your business for the better.
| posted on Friday, October 12, 2012 1:45 PM