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Started in December 2006 by new salon owner Robbie Schaeffer, this blog chronicles the ups and downs of opening a new salon. Since the opening of Robbie's salon in April 2009, we've periodically added new bloggers - Alica, Melodie, Candice, Marie, and Michelle - to share the accomplishments and frustrations of new salon ownership. Robbie, too, continues to post and answer reader questions. (You can read all of Robbie’s original posts by clicking on the "Robbie" link under "Post Categories.") Check back here weekly to read about these bloggers' quests to open and run their brand new salons. (If you're opening a nail salon and would like to be a future Blueprint blogger, please e-mail sree.roy@bobit.com.)

Lease Signed, Now I've Got 22 Paint Colors to Choose Between


On May 3, I signed my lease at 1882 Southern Avenue, and my target opening date is July 1. The landlord is giving me almost three full free months. It was originally supposed to be just June, but he figured since I'm doing a lot of work to the place, he would give me July as well. When I signed the lease, he told me he would turn over the keys as soon as the check cleared for the deposit, which was the typical first and last month. I've got my guys working on quotes for the custom work right now, and I will start the fundraising as well as getting a loan from the bank for the bulk of the work.
 
My custom work will include:
- a deep bench for the waiting area
- a pedicure platform with plumbing
- a bar with a painted wooden top and steel legs
- cabinets behind the bar for storage and a sink

This is just a large part of what is to be done. I'm figuring everything else out now, such as the paint, flooring, and decor. I got about 22 paint color samples from Home Depot, and now the narrowing down commences! Ooooor...I could just use all of them! Who knows, I'm a color addict so there's no telling what I might do.

Oh yeah, I'm going to commission the help of some local underground graffiti artists as well (insert grin here). I have a pretty good idea of the barstools I want and the chairs for the pedicure platform.

I plan to keep the whole thing under $7,000, which is $2,000 more than I originally planned. The retail area will more than likely be constructed from a lot of repurposed materials, and I'm going to the RE store to see if I can pick up some cabinets to refinish and dress with some nice hardware. If I'm lucky, I can find a lot more than just cabinets there so I can save some money.

(I wanted to post pictures of me signing the lease, but uh, no one was available to capture the moment so, oh well, HERE GOES!)

— Lauren, Graffiti Nail Bar, Memphis, Tenn.

My Nail School is Open!


As I sat with my students in a classroom, practicing a set of OPI Absolute acrylic enhancements, it hit me that my dream has finally come true.


Long ago (about two decades ago), when my mother told me to get a nail license, I said I didn't want to do nails for the rest of my life. Now after opening my own salon and a nail school, I am dedicated to the quality service of the nail professional. I'm very thankful to have the opportunity to do what I love. 


Many times I tried to find something else to do, either because I didn't make enough money as a nail tech or I disliked the quality of the product where I worked. So my focus at the school is to provide my students with a knowledge of quality service and products and how to make a career in nails.

I am so proud of what I've accomplished so far, and it will be an even greater accomplishment to see my students finally become true professional nail artists. Artistry Academy is finally here!

— Tina, Polished Nail Lounge, Richmond, Va.

The Ultimate Before/After Adventure

Allow me to apologize first for dropping off the planet. Back in January I put an application in for a space and was approved, but three weeks later after no communication from the guy, he had his receptionist call me on February 5 to tell me he decided to give the space to an existing tenant. At that point I had to re-sign, for the fourth time, a lease for the space I have been in for the past two years.

On top of that, I had secured hair services from a friend and was going to expand to a full-service salon, only to find out just last week that she was offered money to open her own place. I'm happy for her, but I've had to rework my plan again and start looking for a smaller space.

Over the past three months, I had completely given up for a while. Then I was driving down the street in midtown Memphis, and literally right at the edge of midtown, I saw that a space that was formerly a nail salon was vacant. So I called first thing the next morning and the landlord met me at the space.


I saw the inside and I'm not sure how she did nails in this place because there is CARPET!(?) Yeah, that's not gonna work. He showed me the front area, which has bay windows, a bathroom, a laundry area, and a random space that was in the middle of the front and the back area. Not big enough for a pedi area, but just right for a lux lounge room.

There's plenty of lighting, natural light to die for, but wood paneling that I cannot paint :-( So me being a color freak/expert, I will bring it in some kind of way. Luckily the wood paneling isn't everywhere so I'm OK. Otherwise, it would be a deal breaker.


The bathroom is a funky nasty color with an over-the-toilet storage rack. Can we say tacky?!

The upside to all of this is that this space is only aesthetically messed up. Unfortunately sometimes people have some really weird decorating ideas and they bring their at-home decorating ideas into their businesses. This will be the ultimate before/after adventure.

The great thing about it is I will be commissioning the help of the most creative clients/friends of mine, which means...partytime! So I'll have painting parties, decorating parties, and craft parties in the month that I have to do this work.

Oh yeah, the lease. He is drafting the lease for me to sign by tomorrow. I may have time to do it during my lunch; if not, I told him I'd sign it by the end of the week. The way things have been going, I may just leave without any concern about the repercussions. I gotta go! I have loud neighbors and the building isn't being kept up properly, so it is really time I move. So I will occupy the space by June 1 and open the salon in July. So now the funding begins all over again: bank, Indiegogo, and my savings. This should be great!

— Lauren, Graffiti Nail Bar, Memphis, Tenn.

Vicki: 1-Year Anniversary Party

Editor's Note: Congratulations to Vicki for successfully making it through her first year as a new salon owner! You can read all of Vicki's posts by clicking on the Vicki tag at the left column of this blog, under "Post Categories." You can still leave Vicki questions here, and she'll answer them periodically. If you are a new salon owner and want to be our next Blueprint of a First Year blogger, e-mail sree.roy[at]bobit.com and tell us a little about your new salon.


Well it’s done, and the party is over.

This is my last blog on Blueprint; the first year is over, and we celebrated in style!


April 20th from 5 p.m. - 8 p.m., we invited our friends and clients to enjoy the celebration with us and they did. We had champagne and food, and a harpist who provided beautiful music all evening.


Naja from Nail Talk Radio came and some clients brought brownies and gifts. Mike, the husband of one of our fav clients, made the most incredible meatballs and made sure everyone tried them! It was by far a nice event and just what we had hoped for.


It is hard to believe it has been a year now, and we see we have come so far. Anyone who ever wanted to open a salon can do it, and easily. We did not have a budget, any clients, or even manicuring desks when we opened and now our salon is exactly what we wanted it to be. We are happy, relaxed, busy, and loving life in our salon. I smile every time I lock the door at night.

Many thanks to the team at NAILS Magazine for having Polish Salon write this blog and allowing us to share our salon adventures!

--Vicki, Natalie & Kim, Polish Salon, Brea, Calif.

4 Tips for Opening a Nail Salon


Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we are beginning to see the benefits pay off. Opening a salon is hard and you have to be patient. I figured it would be the better part of two years before we all are making a decent living and that looks like a goal we are going to reach.

For anyone thinking about opening a salon here is some advice.
1. Do it small if you do not have a budget or do it big if you do. The in between is always going to be a struggle. Our goal was to spend what it would cost the three of us to be renting stations in someone else’s salon.
2. Assign responsibilities depending on the strengths and weaknesses of each person involved. For instance, Kim is extremely crafty and creative so we leave the decor up to her. Nat is good with keeping up with paperwork such as client cards, expense sheets, etc. Me, I do the marketing. So the tasks are shared and we don’t get frustrated with each other waiting for someone to do something they are not good at.
3. Do a budget and prioritize so what money you do have is not wasted. This has been the saving grace of building the salon as we go. But the best part is we are not in debt and our clients have enjoyed watching us blossom with new things for the salon every time they come in.
4. Know that it is attainable, even if it is just you. Many tech friends of mine have aspired to open their own salons and never do because they think it is overwhelming. A small one-tech salon can be done easily, and don’t we all want that perfect environment that is stress free -- the creative space you always have dreamed about and all yours? Then do it.

Were in the throws of planning our 1st birthday party for Polish Salon. My next and last post will be all about how we close out our first year in business -- successfully I might add!

--Vicki, Polish Salon, Brea, Calif.

Spring Decor at Polished; School Opening Delayed Due to Weather


Spring started with snow and cold weather, which made it impossible for me to get into the mood, but I can fake it 'til I make it, right?

So I refreshed our waiting area, bringing in every pastel color I could find and gave away tons of goodies that been sitting on the shelf plus our best sellers. Happy hours along with giveaway baskets helped our spring welcome become a bit happier. My clients always appreciate everything we do, and we like to thank them. So it's always a happy time at Polished Nail Lounge, where you feel like family or BFFs spending time together.

I spent a lot of time getting my school ready, but construction was delayed due to the weather. So unfortunately I have to delay the opening until the last week or April. I must say I'm a bit sad to have to cut back my hours at the salon in order to run the school. I am excited to create a future happy nail camp, but there is no place like Polished.

How did you welcome your spring? What is keeping you busy?

— Tina, Polished Nail Lounge, Richmond, Va.

Our Foot Rests are in Place!


We had another banner day last Saturday when all three of us were busy, and we did more services then any other day so far. It’s pretty cool when a new client asks how long we've been here and we say it’s been almost a year now! Hard to believe a year ago we were taking the big leap, signing leases, and making plans and wish lists.

A few days ago, we had an exceptional day. Even though we were not technically open, we actually seem to be having them pretty frequently lately. Kim called to ask if we would bring the vacuum to the salon. We did and found her husband putting in our long-awaited foot rests!

We are pretty proud of what we have done this past year: opening a nail salon on a budget and decorating and adding things on our wish list, to name a few. One of the things we wanted to accomplish was moving the pedi station we had built and putting in foot rests. The station was up against the back wall, and our backs would be to the door as we gave pedicures.

So move it we did. We totally ripped apart and rearranged the salon. We bought a new rug that ties everything together and built and installed the foot rests on the pedi station. Once done, we all sat back and admired the salon with pride...then the phone rang. It was for an appointment for three gel mani and pedis!

We knew that our salon was going to be a success when we opened and it’s nice to know for sure...

--Vicki, Polish Salon, Brea, Calif.

Multi-Tasking: Anniversary Events, New Tech, and School Opens Soon


March is halfway over, but I’m totally not ready for Spring! Speaking of Spring, we are celebrating our anniversary for a whole week, March 18-23, with specials, new products, and menu changes. I was a little leery about changing our menu and increasing prices, but with our quality services and products, I can’t afford not to. I’ve noticed salons in the area are beginning to offer better products, offering more choices to clients, but they always fall short on the customer service part. I always remind my techs that customer satisfaction comes from good communication. For instance, a short consultation can really help the client and the nail tech understand each other.

We are lucky to have clients coming back faithfully every two weeks, so it always fun at work, and clients felt more at ease with us. In order to be a successful nail tech, you must fall in love with what you do. I just received my “OZ-GelColor from OPI." This is so exciting and we all working hard to come up with some new ideas for this collection. Being able to stay current with all the new products makes my job so much more fun, and I always love to challenge my techs, so let's see what can they come up with this. 

Also this month we have a new tech in training. So far she is learning very quickly and catching up fast, I think she will be a great addition to our family at Polished.

On the other hand, I am cutting back my hours to get ready for my nail school to open in April. Clients always ask me: How do you find time to do all this? My answer: multi-tasking. It is true, I always do two or three things at once, but because I have a great staff and a supportive family, we always work together and share our success.

— Tina, Polished Nail Lounge, Richmond, Va.

Happy Anniversary!


We often get asked by our new clients: How long has the salon been open? Our response is always since April, which seems like just a few months ago, but it really has been almost a year now! It's hard to believe that a little over a year ago we were sneaking around looking for potential salon locations and making plans. So here we are realizing that we almost have a year under our belts and we need to have a party to celebrate our success!

Kim, the crafty one, is already thinking about hand-designing our invitations, which I will promptly take a photo of and use in an e-mail blast inviting everyone. Last month the new hair salon in the same plaza had a grand opening, which was a tremendous success and we want a anniversary party that is just as nice. So the planning begins!

--Vicki, Polish Salon, Brea, Calif.

Are We Successful Yet?


I know we have only been open for 11 months, but every day I ask myself: Did we make the right decision? Are we really successful? The answer is: Definitely.

Our goal was to be busy and making a good living at the two-year mark, and we are on our way! Kim and Natalie are no longer sitting around waiting for someone to come in and they spend more time at the salon now, happy and eager to get there.

Since opening last April without a budget, we have managed to pull together almost everything on our wish list. New tables, check. Pedi station, check. Decor, check. Chandeliers, check. New logo, check, check, check.

As I look around, there are still a few things we have yet to do such as build footrests, signage, and a few more things, but all in all we're not looking like we're under construction anymore. But the best thing is that the phone is ringing more, and clients are understanding that we prefer to book by appointment. Yes we take walk-ins but recently we have had to turn away several potential clients because we were busy when they walked in.

Polish Salon has truly turned into what we refer to as our “happy place” to work, and it’s only going to get better. So if you're struggling with a new salon, there is light at the end of the tunnel if you stay true to your plan.

--Vicki, Polish Salon, Brea, Calif.

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