A Few Things of Note

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Started in December 2006 by new salon owner Robbie Schaeffer, this blog chronicles the ups and downs of opening a new salon. Since the opening of Robbie's salon in April 2009, we've periodically added new bloggers - Alica, Melodie, Candice, Marie, and Michelle - to share the accomplishments and frustrations of new salon ownership. Robbie, too, continues to post and answer reader questions. (You can read all of Robbie’s original posts by clicking on the "Robbie" link under "Post Categories.") Check back here weekly to read about these bloggers' quests to open and run their brand new salons. (If you're opening a nail salon and would like to be a future Blueprint blogger, please e-mail sree.roy@bobit.com.)

Floors Finished and More Progress

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 8. Don't worry; we'll be caught up to the present day soon!--NAILS Eds.

 

Easter...the floors were finished yesterday and Natalie went down to clean and get everything ready to move in. Over the next week, I will send out the e-marketing I have done, a press release to all the local media, and make the website live. We will pick up the glass for the table tops, get cabinets for behind our tables, decorate, set up our stations, buy a coffee pot, finish painting a few things, and move out nail supplies out of the old salon. Then we can open!

--Vicki, Polish Salon, Brea, Calif.

Guess What...We’ll be on TV AGAIN!

Our Wedding Segment aired on May 9. It was so much fun, but I must apologize for my lack of tweeting during the taping as promised. Turns out that tweeting and talking aren’t the easiest multi-tasking duo to tackle. Here’s the link to our wedding segment if you’d like to check it out.

Meanwhile, while we were out blabbing to everyone we know about being on WCIU, the U, You and Me This Morning, we received another call. Do you remember the producer from the other TV station that we had been wooing? She actually called and said, “We want to feature Posh’aah Nail Spa on 190 North!” Ohh Emm Gee times three! I’ve been telling people that she would call back and say those very words, but now that it has actually happened, I am thrilled speechless.

190 North is another local Chicago program, except this program’s focus is to highlight great places to shop, eat, and experience in the city. I can’t tell you how many times I have watched 190 North and actually visited the places they featured.

We will be taping next Friday, May 18. I’m making little improvements to Posh’aah to get her pretty for her cameo.

And now I must trouble you wonderful, amazing, talented beyond measure readers out there... {I’m trying to butter you up. Is it working?} As I was saying, I need to trouble you for advice. My team members and I have learned how to remove the true cuticle and not nip the skin. However, a lot of our guests are baffled when we gently remove the true cuticle rather than cutting the skin. We’ve shared this rationale with our guests, but they still look disappointed. How would you address this situation?

—Makeda, Posh'aah Nail Spa, Chicago

Official Moving On Date

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 1. Don't worry; we'll be caught up to the present day soon!--NAILS Eds.

Giving notice went extremely well for all of us, including our salon owner, Charlene. She was a bit shocked but the four of us spent a good hour discussing it, and, with a few follow up calls the next day when the dust settled, we figured it was a good thing for all of us. She asked Kim to stay an extra week, and I decided I would as well. We are not telling our salon-mates until we are ready to move our things.

This gives us two weeks to figure out the best way to tell them and assist in finding a booth renter, which helps the salon. So e-mails went out, Natalie called the school she went to to see if anyone was ready to graduate and interested in gaining experience doing the group-coupons with her.

We will officially move our nail stuff out of the old salon and into the new one Sunday, April 15.

--Vicki, Polish Salon, Brea, Calif.

Less Than $5,000 Spent and Well On Our Way

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 4. Don't worry; we'll be caught up to the present day soon!--NAILS Eds.

The new ceiling went in Saturday, and it looks great! We had a small glitch with the business occupancy license, but our landlords straightened that out for us. The floor is being ripped up today. Things seem to be coming together.

Kim’s husband has made one large white polish rack that costs $60, and he is making us a chalkboard to match that we can put our salon news and specials on. Each will be on matching walls on either side of the large front windows. We found a couch, two matching chairs, and ottomans for $200 on Craigslist.org that are in perfect shape. I've designed the pedicure cleaning logs, client cards, and salon menus, which I will take to FedEx Kinko’s to photocopy on card stock and cut them myself to save money. I've also been working on the Constant Contact e-mail blasts so they are ready to go on the 15th. Business cards and postcards arrived yesterday. They look great, and we spent less than $300.

So far we have spent less than $5,000 or so to open the salon:
$1,132 Security deposit
$ 537 rent each, so we are paid up to July 1 (We negotiated a free month’s rent too!)
$74 Business cards
$216 Postcards
$100 Glass tabletops
$125 Tabletops and legs
$200 Furniture
$100 Paint
$ 117 Website
$210 Banner
$ 25 FedExKinko’s & office supplies
$50 Cosmo License fee
$ 100 Business License
$ 23 Fictitious name fee
$ 500 Liability insurance

What’s left?
Building the pedicure platform
Building the half-wall
Sinks and plumbing (which we will do later)
Washer & Dryer

--Vicki, Polish Salon, Brea, Calif.

Putting in Notice

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 31. Don't worry; we'll be caught up to the present day soon!--NAILS Eds.

Today is the day: We are giving a week’s notice to the salon we have been all working in and hoping she accepts it well. We are going to offer that Natalie stays behind to follow through on all the TravelZoo group-coupon mani/pedi deals that the salon still has left on the books. We figure Natalie will stay a few months, at least until the salon hires other techs.

I've had a special friendship with the salon owner and I really hope she embraces our venture and we remain friends.

--Vicki, Polish Salon, Brea, Calif.

$40 a Gallon for Paint Adds Up Quickly

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 24. Don't worry; we'll be caught up to the present day soon!--NAILS Eds.

This past week we paid our rent through July 1, signed the lease, and have made some headway on the details of the licensing, turning on the electricity, and making extra keys. We've also decided to expedite the move-in date to April 7.

Painting is next. Kim is the “paint designer” and she has chosen the colors and will do some striping. On Sunday we are painting the salon before the floor is ripped up and a new ceiling installed. The door and window have been closed up and the salon should start coming together. The next two weeks are going to be busy!

I am broke! We all are in fact. Buying a banner ($225) because we can’t afford a $1,000 sign, security deposit, rent, licenses, liability insurance, $300 deposit on the electricity, and paint. $40 a gallon adds up fast!

Good thing is the three tables I custom made cost us less than $200. I found the perfect wood tabletop (18x47x1) at The Home Depot for less than $25. I sanded and painted them with the expensive $40/gallon paint. Natalie went to IKEA (from where she promptly called me and said, "Get me out of here!") and got metal legs. I am picking up glass for the tops of the tables next week, and, voila, custom tables! (No storage for our stuff yet but we have tables. The plan is to put cabinets behind our stations.)

--Vicki, Polish Salon, Brea, Calif.

Business Cards, Website Creation, and Customer Cards

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 11. Don't worry; we'll be caught up to the present day soon!--NAILS Eds.

I spent my entire Saturday creating our business card and marketing postcard on VistaPrint.com, which is the best deal for online marketing stuff. It’s easy and I have used them for years.

On Sunday I designed the website on GoDaddy.com. My butt was killing me sitting at my desk for two days straight! (I did have the Nascar race on though.) The domain name was less than $11 for the year and GoDaddy hosts and has templates to create our website, which I figure will be less than $125 per year. I added several photos of my work and some I got from the Internet to jazz everything up. I also have to get logos from the companies whose products we plan to use and add them to the website. So now all I have to do is add a few things and get everyone in the world to proof it. The plan is to go live April 15, after we tell our salon owner that we're moving on. Then I will tackle Facebook and create a salon page to which we can all upload photos.

I have also created a customer card so we can fill them out with client information and keep them on file. I'll take each new client and add him or her to our database in Constant Contact, an e-mail marketing program I highly recommend and have used before. I firmly believe that all this marketing needs to be in place prior to opening or it will never get done! Constant Contact will allow us to create attractive e-mails for announcements, monthly specials, invitation to the grand opening, etc.

--Vicki, Polish Salon, Brea, Calif.

Tickled Pink Grows, Minus Some of the Pink

We have another "Where Are They Now" post for you. Blogger Melodie Hand has signed a lease to move Tickled Pink to a bigger location (conveniently across the street), plus will be adding many services beyond nails. -- NAILS Eds.

We have outgrown the location we are currently in, and the parking situation has only gotten worse. While the location served its purpose to help us get established in the community, we're ready to move on. We get calls weekly for skin care, hair, and massage, and these are not services we are set up to offer in this location.

About three months ago I set out to find a new location for us and found the perfect spot. It is a freestanding building that used to be a doctor's office. It is just across the street from where we are now and up the road about one block. It's more visible than our current location. It has its own private parking areas. And, since it was previously a doctor's office, there is plumbing in all the rooms. Not only was the plumbing already in place, but the cabinets, sinks, and countertops are still in usable condition. Each exam room will become private booth rental rooms.

We do have some renovating to do. We are painting walls, cutting out an opening in one wall to open up the hairstyling room and the front nail/waiting room, replacing flooring in two rooms, and replacing a cabinet and countertop with a hair station. We were able to negotiate the monthly lease cost down substantially to help offset the renovations. (The building was vacant for about a year so it needed a little work.)

Our target opening date in the new location is June 15. The new salon will still be called Tickled Pink Salon, but we are going with a beach theme for our decor. We wanted something fun and a more gender-neutral. And the website will have a complete makeover reflecting the new look, style, and providers.

Each of our booth renters will have their own business within Tickled Pink with their own business names so that each of us are truly self-employed. The service providers we have coming in have been carefully selected. Cheri Bicknell of Studio C is the hair stylist. She and I worked in the same studio type salon prior to the opening of Tickled Pink originally. So I knew that we could work really well together right from the start. Sarah Whittier of Portable Peace Massage is the massage therapist that will be coming into the salon. She was referred to us through Cheri. There will also be a Nutrition Club located inside the building. We are still looking for an esthetician to join us. And that will leave us with ONE nail tech booth to rent and one additional room for booth renting to the right operator. With this range of service providers we will most definitely be able to provide whole body care and pampering to our clients.

A few changes we will be making to the nail department: The nail/manicure bar will be located in the front room while pedicures will be provided in a private room. We are completely changing out the style of chairs we are using and going with a pedicure platform (we actually got the idea for the design from a NAILS blogger Candice, with some tweaking to fit our needs. The pedicure room will give our clients the look and feel of being on a beach retreat.

—Melodie, Tickled Pink Salon & Nail Spa, Clayton, N.C.

Ohh Emm Gee, We’ll be on TV!

After a rather unpleasant series of events including freezing cold and rainy weather on Pink Friday {All that Pink Champagne with no one to drink it} and nowhere near as many guests as I forecasted for the month {I built it, so where are they?}, I received a phone call from the producer of a local morning show here in Chicago.

We were asked to participate in the show's upcoming Wedding Segment featuring trends and styles for nails this wedding season. We start filming the two-and-a-half to three minute segment here at Posh’aah Nail Spa this Thursday.

BUT WAIT, there’s more! We were also invited to perform pedicures for the two hosts of the morning show during the LIVE taping on May 9. I’m so excited that I don’t know what to do with myself. We’re planning to post a photo-journal of the filming on our blog, plus post up to the minute Twitter feeds.

We are also courting another local TV show producer in the hopes that she will also choose to feature Posh’aah Nail Spa as a hot local place to visit in the city. She has been to Posh’aah twice and I forwarded some information and pictures to her for consideration. Hopefully, she comes back with a “we absolutely love Posh’aah and must feature this location!”

Our Google Offer will also run starting May 1. My hope is that many people will think a Shellac No-Chip Manicure for only $16.50 is just too great a deal to pass up. I chose to work with Google Offers because it’s a newer program and I was able to set a number limit to how many offers were available. I’ve heard so many horror stories of nail professionals and salons being unable to meet the demand after posting mani-pedi deals. With this in mind, I opted for a Shellac No-Chip mani offer since it takes a lot less time to complete than a mani-pedi combo.

Well, Posh’aah is fast-approaching her two-month birthday, and I feel like I’ve aged 12 years. This journey is no joke, but no matter how many difficulties I face {FYI: there have been MANY} when I turn my key in the storefront door, I can’t help but smile when I see her. I love my Posh’aah. She was definitely worth the wait.

—Makeda, Posh'aah Nail Spa, Chicago

Second and First

So you football fans already know the meaning of second and first, but for those who do not keep up with sports: I am making this reference in regard to the second business quarter, the first of the month, and my first attempt to get back on track with my goals and business plan.
  
The first step I have taken is to revamp the business goals for the year, since I have missed an entire quarter. I try to live by the saying, “If you fail to plan, you plan to fail.” My second step was to create a 90-day plan to break the goals down to make sure I stay on track and don't get overwhelmed. What works for me is the 90 Days to Success Focusing System (principle 8) created by Jack Canfield.
 
This worksheet becomes great when you do it with someone and you both hold each other to task. You tackle three things a week for 12 weeks and report to your accountability partner. Period. The sheet takes away the "I would of", "could of", "should of" from your excuse vocabulary list. Try using it.

I created two 90-Day Worksheets, one for the salon and the other for myself. I used the NAILS Career Handbook business-building articles called “Calling All Clients: 67 Ways to Fill Your Chair in 6 Months" and "How to Market Your Services When You Are First Starting Out” articles to develop the worksheet for myself to assist me with getting started in the industry.

Hang banner on the salon – Check
Get clients –
Make money – BIG CHECK!

--Ramar, True Envy Salon Spa, Orlando

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